Storytelling for the Screen
Storytelling for Business
Storytelling has become a buzzword in business in the last years. Experts have long known that an advertisement with a story has better spontaneous and prompted recall, months after it has aired. Story also helps enormously with internal communications especially during periods of transition. The transfer of information can become “sticky” when it is presented as facts and figures. But people remember stories as they progress through highs and lows to a surprising but satisfying conclusion.
This is because the nature of stories requires the audience to participate emotionally, hoping and fearing for the characters and trying to anticipate the outcome; the story keeps them engaged and then leaves them with an emotional impact that will resonate long after information packs have been forgotten.
Our work with businesses has led us to believe that the use of story in this context is overlooked and undervalued. We find that everyone we meet has a fascinating story, they just don’t have the confidence in their skills to tell it. Or they mistake what is interesting to them personally as being interesting in itself. We work with people to help them make their stories entertaining and memorable.
You can hear us talk on RTÉ Radio One about or work with businesses here:
The Business / RTÉ Radio One
Storytelling in Business
Sisters Rachel & Mary Kate O’Flanagan have both worked for many years in the script-writing & editing end of the film industry. In recent years they have transferred their story-telling skills to the world of business.
Saturday, April 16th 2016
We offer one-day training seminars to businesses to talk about the nature of story-telling, the universal principles that apply to good stories and the reasons stories work in every context. We then offer a follow-up service where we work with individuals and teams to help them craft stories to their purposes.
Purposes include, but are not limited to:
Tips and Reading List
Can’t get to a course right now? You can learn at home.
There is a long and noble tradition of screenwriters teaching themselves by parsing the work that they love. If you don’t have access to training, we recommend that you download the screenplays for movies that you love and read them while you watch the films. You can learn a lot that way.
Irish Writers Guild is inexpensive to join the newsletter advises of training events, writing competitions, vacancies and funding schemes.
There are many publications that you can read to keep up to date on film: